Personal branding matters. It can play an integral part in depicting how other view you. Sure, I can say “I am approachable”, “I am kind” and “I am fantastic”, but how others perceive me ultimately depends on how I project myself across. Ultimately, should I be “approachable”, others will naturally associate me to being approachable (because of my actions, behaviours and reputation). This, to me is strong personal branding.
All the areas that was discussed during seminar eventually interlace one another, to play a part in painting an individual’s overall branding. For example, during the topic on ‘self’, we discussed about how one should be conscious on his or her character such as emotions and behaviours. It is after knowing one’s strengths and weaknesses, that he or she is able to market or improve themselves.
My strengths…..? I place them in my “qualities” basket! Well, what to do with my weaknesses then? Well, we all got to start somewhere. Polish up the rock and it will one day turn into a gem. When all that is sorted, I would add that into my “qualities” basket. Personally, I feel that this basket is a good way to start building on my personal branding. Qualities in these baskets are those I would like refine on, to really differentiate myself from others around me.
Concepts such as the Johari window shows me that sometimes, what I see from my point of view, may not be in tangent with how others view me. In most instances, this is due to the information that I choose to reveal or project out. I would definitely need to remind myself that personal branding is alike a two way street.Although my strengths may be “powerful” or “useful”, if it is not displayed during my interaction with other, it may be meaningless.
To further hone my personal brand, I think I should find more avenues to express my character, principles and beliefs. Starting this blog, for instance, is a good example of how I could develop my personal branding. It provides readers an insight to a part of me, which may not be accessible, when having face-to-face short conversations. Additionally, I could also get feedback from others around me, and find out what they think of me. This will allow me to evaluate how others perceive me and later focus on traits which are misaligned and do not truly reflect me.
Post revised on 15 Feb
Post commented: Rong Zong